Tuesday, December 8, 2009

Ode to Lawrence and PANTONE - customize fitted hats - Top

You've heard, the phrase "all the colors of the rainbow" before. If asked to name those colors, you'd probably say: red, orange, yellow, green, blue, and purple. Well that's true, if you're coloring one with a Crayola 8 pack. But as you know, there are SO many more colors in the rainbow ... thousands more.

Color is an integral part of packaging.Color influences us in many conscious and subconscious ways, and picking the right color for your packaging is key to its success. Everyone perceives color differently. Not only are the mechanics of everyone's eyes different, but so are their color naming skills. For instance, women typically have a larger color vocabulary than men. Not always, but generally. I'm sure you've had a conversation like this before.

HER: So what do you think of this dress?
HIM: It's nice.
HER: I love this color. I think it looks great with my eyes.
HIM: Yeah, that's a nice green dress.
HER: Green? This? No, no, honey. This is chartreuse.
HIM isn't stupid, HIM's not unrefined, HIM just calls that color green and she calls it chartreuse. We all have a different type of green come to mind when we say: chartreuse, kelley, forest, lime, spring, and so on.

In the packaging and design world I have conversations like this all the time:

CLIENT: So I wanted it to be orange.
DESIGNER: What kind of orange? Like the fruit ... or more like a tangerine?
CLIENT: I don't know ... what color is a tangerine?
DESIGNER: Well ... uh, it's orange with a little more yellow in it.
CLIENT: Huh.
DESIGNER: Right. Ok, is there a sports team that uses the orange you like?
CLIENT: Oh yeah! I really like BSU's orange. Let's do that.
This is why DESIGNER loves Lawrence. In 1963, Lawrence Herbert, developed the PANTONE color system, "an innovative system for identifying, matching and communicating colors to solve the problems associated with producing accurate color matches in the graphic arts community" (see pantone.com). Thanks to Lawrence, CLIENT can just tell DESIGNER, "Make it PANTONE 1645." End of story. Both are happy. Both know exactly what that orange looks like.

Lawrence wasn't only smart ... he was brilliant! He made it possible for us to have these kinds of concise conversations at the nominal fee of $120. Pictured left is an example of a PANTONE color book. Yeah, they're expensive, but if you work a lot with color, it's a great resource to have.

There are several different kinds of books, targeted toward different industries. The one we use most frequently is the PANTONE Matching System or PMS. An unfortunate acronym, true, but that's what it stands for. You'll often hear professionals ask, "What's the PMS code?" They really want to know what PANTONE color you want.

The PANTONE color system is pretty sweet, and the more it's used the faster and more accurately we can communicate. I'm not suggesting that we go around saying, "Howdy neighbor, your lawn is so 581, who do you use to treat it?" or, "Your eyes are so 283." No, that would take all the fun out of these dysfunctional color conversations we love.

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17 comments:

  1. u make sense lol, i have some with labels on and others not

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  2. I been trying to understand that myself. But if you take the label off..it gets dust stuck where the lable was...

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  3. the average nigga aint no collector though.. few hats max.

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  4. TTTTTTRRRRRRRRRRRUUUUUUUUUEEEEEEEEEEE u got a point

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  5. I understand that peeps keep it on cuz they collect their fitteds. Especially in the case of 59fifties. If it was a Stall & Dean, or what other brand is out there, I wouldn't be bothered by ripping them out. But them stickers give your collection cred. With so many counterfeiters out there, it's like collectors feel more secure with the stickers on. If you wear them though, I don't see the point. Good point, though, this is prolly the most debatable topic for fitted collectors.

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  6. fuck the labels i take that bullshit off the only sticker i let slide is the one under the brim that says MLB wit the baseball guy and thats on a team hat for example as far as any other hats no stickers that to me personally is stupid i dont give a fuck wat size your head is and not to hate but if u do that wit hats might as well do it wit clothes too but its a trend like these old comments say "monkey see monkey do"

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  7. If u take it off sometimes the color is lighter under the sticker so me personally i leave it on,it makes it look more krispy!!!

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  8. I take the price stickers off, personally, but I leave the 5950 label on the top. For me, it's kinda the same as if someone collects action figures and doesn't take it out of the packaging since they are trying to keep it in mint condition as much as possible, except I still wear my hats, because I'm not just buying the hat to display it, but I want to keep it in it's original condition as much as possible. I hope that's at least understandable, and different people do different things.

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  9. The reason why i leave the tags on mine is that i use them as a way to keep my Fitted clean. Cause some fitted have either a white top or bottom brim...So when i move or take off my fitted i place my fingers on the tags to avoid dirtying them...try it out. Peace.

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  10. I keep the tags on it as a way to keep it clean, cause some fitteds comes with a white bottom or top brim. By placing your fingers on the tags when moving or taking it off, helps keeps it clean you know what i mean bro? Try it out. Peace.

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  11. i do it cuz other ppl do it. but now i take them off :)

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  12. Yeah, I see loads of people who wear fitted hats, and they still leave the tags on.

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  13. I just take off the labels because it is stupid to keep them on

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